It Really Is All About the Hype
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BRG\\u2019s Michael Jelen is joined by Michael Schein, the head hype man of MicroFame Media and author of The Hype Handbook: 12 Indispensable Success Secrets from the World\'s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. They discuss how important hype is in reaching your target market and getting out the word to your audience.
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