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In today\\u2019s episode, I chat with Stephen McGarvey, an internationally-recognized expert in the field of persuasion & influence. Stephen has consulted to corporations globally in a range of industries, working with sales and marketing departments to optimize their performance by understanding how the customer thinks and what unconscious elements/patterns drive their behavior.\\xa0

Our conversation followed a number of twists & turns, beginning with a discussion regarding influence & persuasion. We then detoured into a fascinating discussion regarding the unconscious mind - a set of processes in the mind which occur automatically and are not available to introspection, including thought processes, memories, interests, and motivations.\\xa0

As we strive to better ourselves & the world around us, a deeper understanding of self is one path to impact. Stephen reminds us of this weaving in personal experiences, lessons & anecdotes.\\xa0

Beyond that, it was another fun chat, and I hope you enjoy our conversation, as much as I did recording it.

Stephen McGarvey

Stephen McGarvey is an international speaker, an expert on persuasion and influence, and the founder of a boutique consulting firm, Solutions In Mind. He assists corporations and audiences around the world in solving difficult communications problems by guiding them on an engaging, fast-paced, fascinating journey inside the unconscious mind. His new book is the USA Today and Wall Street Journal #1 Best Seller\\xa0 Ignite a Shift: Engaging Minds, Guiding Emotions and Driving Behavior (Morgan James Publishing, July 2022).

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Matt Burns

Matt Burns is an award-winning executive, social entrepreneur and speaker. He believes in the power of community, simplicity & technology.

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