How Organizations Ensure Alignment of Employee Experience & Employer Branding - Nigel Miller
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Bringing people together is a theme that runs through the career of Nigel Miller. An experienced cross-functional executive, Nigel has a breadth of experience that spans Human Resources, Marketing & Public Relations with some of the world\\u2019s leading brands, including Coca Cola, Anheiser Busch & Weber Shandwick.\\xa0
Now as Senior Advisor, Employee Experience with Edelman, a global communications firm of 6,000, Nigel advises other organizations on topics ranging from corporate culture change, employee experience, and employer branding.
The similarities between Marketing & HR are striking when viewed through a certain lens. Each is tasked with influencing outcomes without authority - a competency that grows in importance as organizational structures become more flat. Each counts segmentation of audience, curation of messaging and storytelling as necessary elements to drive awareness.\\xa0
Organizations that treat them disparately miss a real opportunity to drive synergies through the sharing of knowledge, skills and resources. They also assume a heightened risk that messaging will be misaligned. And when your outside voice doesn\\u2019t match your inside voice, you lose all credibility. In today\\u2019s landscape, that destroys organizations.\\xa0
Over the next 40 minutes we get into it, discussing everything from the influence of technology in supporting broader organizational strategy, to the importance of quantifiable measures in assessing its impact.
Nigel Miller
Having served as Edelman\\u2019s Chief Human Resources Officer for almost three years, Nigel has returned to a career-long passion \\u2013 helping clients on topics ranging from employee experience & engagement to employer branding, change management & internal communication.
Prior to joining Edelman, Nigel led HR & employee engagement functions at Coca Cola Enterprises and Anheuser-Busch InBev.
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Matt Burns
Matt Burns is an award-winning executive, social entrepreneur and speaker. He believes in the power of community, simplicity & technology.