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In today\\u2019s episode, I chat with Soon Yu, best-selling author and expert on innovation and design. His latest book, Friction, asks businesses to consider adding more friction for their customers and employees in order to create greater engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.

Soon most recently served as the Global VP of Innovation and officer at VF Corporation, the parent company to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler.\\xa0 Prior to this, he worked as a general manager at The Clorox Company and Chiquita Brands, as a consultant at Bain and Company, and as a founder for numerous venture-backed startups.

It was a conversation filled with friction - by design. Soon is a firm believer that adding friction leads to better results. As someone with the podcast tagline: constraints drive innovation, I\\u2019m inclined to agree. And we went deeper, exploring how organizations and their leaders can add friction to everything from their business strategies, to their daily work to achieve better results.

We closed by discussing the power of building brands from within.

This was another fun discussion with someone who clearly knows his stuff. Though its his passion for people, his humanity that\\u2019s the real star. I hope you enjoy it as much as I did recording it.

Soon Yu

Soon Yu is a best-selling author and expert on innovation and design.\\xa0 it\\u2019s latest book, Friction, asks businesses to consider adding MORE friction for their customers and employees in order to create greater engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.

He most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler.\\xa0 Prior to this, he worked as a general manager at The Clorox Company and Chiquita Brands, as a consultant at Bain and Company, and as a founder for numerous venture-backed startups.

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Thinking Inside the Box

Constraints drive innovation. We tackle the most complex issues related to work & culture. And if you enjoy the work we\\u2019re doing here, consider giving us a 5-star rating, leaving a comment & subscribing. It ensures you get updated whenever we release new content & really helps amplify our message.

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Matt Burns

Matt Burns is an award-winning executive, social entrepreneur and speaker. He believes in the power of community, simplicity & technology.

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