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In today's episode, I chat with Peter Shafer. A collaborative, agile, roll-up-your-sleeves sales, marketing and communications leader known for his compelling stories, bias for results, and passion for developing the talents of people around him. He also works as a professional football referee.

Peter helps organizations grow, whether through sales training, supporting new product launches, or advising on broader innovative initiatives.

Together we discussed digital reputation management at the individual, team and organizational level. The importance of market research in developing and measuring your impact. And how his work as an NFL referee, highlighted by rapid decision-making, managing big personalities on the world's largest stage, and the pressure of making the right call, influences how he sees organizations\\xa0 from the outside looking in.

It's a unique vantage point, and I really enjoyed our discussion. I hope you do, as well.


Peter Shafer

Peter Shafer is Executive Vice President, Sales and Marketing for Prosper Group and Everest, Communications, both digital marketing firms based in Indianapolis. Peter has extensive experience in digital marketing, sales leadership, corporate communications, and market research.\\xa0 He has held senior leadership roles in global organizations and consultancies such as Brunswick Group (London), The Gallup Organization (Gallup Poll), Harris Poll (Stagwell Corporation) and KRC Research/InterPublic Group as well as owning RSSL Advisory LLC, a marketing communications consultancy.

In addition, Shafer has published two books and has written extensively on public affairs and communications topics for numerous journals and publications. Peter\\u2019s a frequent guest on podcasts, discussing data analytics, consumer behavior, polling and research and other marketing and sales topics. He is an NFL Instant Replay official, and he resides in Baltimore.

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Thinking Inside the Box

Constraints drive innovation. We tackle the most complex issues related to work & culture. And if you enjoy the work we\\u2019re doing here, consider giving us a 5-star rating, leaving a comment & subscribing. It ensures you get updated whenever we release new content & really helps amplify our message.

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Matt Burns

Matt Burns is an award-winning executive, social entrepreneur and speaker. He believes in the power of community, simplicity & technology.

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