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Human Behavior Expert and Values Thinking Pioneer David Allison is a bestselling author, an international speaker, and an advisor in a wide variety of industry sectors and disciplines. His research helps organizations all over the world engage and influence their target audiences as much as 8X more powerfully than possible before. 

He is the Founder of The Valuegraphics Database, the first global record of what we all care about, created from a half-million surveys in 152 languages and 180 countries. Valuegraphics measures what everyone on earth values, wants, needs and expects, and can determine exactly what buttons to push to trigger specific behaviours from any group of people, anywhere on earth. 

In this episode, David and I are going to discuss about the trends and data that we can use with all of our other decision making protocols and resources in HR as well as to encourage you to think about how we can introduce more Imperial empirical measures into our day to day practices.


David Allison

David Allison is the Founder of The Valuegraphics Database, the first global record of what we all care about, created from a half-million surveys in 152 languages and 180 countries. Valuegraphics measures what everyone on earth values, wants, needs and expects, and can determine exactly what buttons to push to trigger specific behaviours from any group of people, anywhere on earth.

As the Pioneer of Values Thinking, a decision-making process centred on the shared values of an audience, he is a tireless advocate for disrupting demographic profiling. The Valuegraphics Database proves conclusively that demographic stereotypes have no place in any organisation, especially during this increasingly divisive moment in history.

His most recent book, We Are All the Same Age Now, was a #1 best-seller within 24 hours of its release, and INC Magazine named it one of the top ten Leadership Books of the year. Kirkus Reviews called it "a genuinely original contribution to marketing and literature.

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Thinking Inside the Box

Constraints drive innovation. Each week we tackle the most complex issues related to work & culture.

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Matt Burns

Matt Burns is an award-winning executive, social entrepreneur and speaker. He believes in the power of community, simplicity & technology.

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