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Adam Schorr helps organizations become more innovative. In his own words: ‘I bring with me a strategic mind, a passion for challenging the status quo, an ability to imagine a world that looks different from the one we have today and a fascination with new ideas and the cultures that create them.’

Adam is the Founder of NYC-based Rule No. 1, a consultancy dedicated to helping leaders shape organizations that are true to their unique purpose and designed to bring to the world what makes them brilliant. 

And in this episode, he shares his experiences marketing for some of the world’s most-recognizable brands. A (marketing) world before social media. 

Though while the mediums may have evolved, his pursuit of brand storytelling that creates emotional resonance has endured. We chat about that, and our thoughts on how you get your message through in an increasingly ‘noisy’ existence. 

I share my own experiences in strategic human resources roles, discuss the overlaps between the two corporate functions, and why ultimately, they should be merged.


Adam Schorr

After 16+ years as a consultant, marketer, and innovation practitioner, Adam Schorr started Rule No. 1, a consultancy dedicated to helping companies be the best version possible of themselves—living their unique purpose and values in their culture and in the market.
Adam recently spent 6 years at SYPartners focusing on the intersection of brand and culture—helping companies create distinctive brands and fully activate their people to bring those brands to life.

 Adam has partnered with senior executives at leading companies such as IBM, Hyatt, JetBlue, Celgene, and Metlife, to codify company purpose, values, behaviours, and vision; define brand identity and strategy; design leadership development and workforce engagement programs; and shift mindsets and behaviours to fuel brand, culture and performance.

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Thinking Inside the Box

Constraints drive innovation. Each week we’ll tackle the most complex issues related to work & culture.

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Matt Burns

Matt Burns is an award-winning executive, social entrepreneur and speaker. He believes in the power of community, simplicity & technology.

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