Brent Beshore - Building and Growing a Competitive Advantage at Permanent Equity - Ep. 76
b'My guest on this episode is Brent Beshore, the founder and CEO of a lower middle market private equity firm called Permanent Equity. Permanent Equity acquires family-owned companies and has 11 in their portfolio today. They have also raised two 27 year funds, a $50 million fund in 2017 and a $248 million fund in 2019. Permanent Equity is probably the most experienced, systematized, and well-known acquirer in the small business world and I\\u2019m excited to finally have Brent on the podcast.\\n\\xa0\\nDuring this episode Brent and I talk about their marketing strategy, what competitive advantages they\\u2019ve built and are building for tomorrow, how businesses can build a margin of safety in their operations, and lessons learned from buying and improving family-owned businesses. I recently moved near Brent\\u2019s headquarters in Columbia, MO to Omaha, NE and we also spend a few moments discussing life in the Midwest. Finally, I will be attending Brent and Patrick O\\u2019Shaughnessy\\u2019s conference Capital Camp in Columbia at the end of August and I hope to see many of you there. If you\\u2019re going, please reach out and let\\u2019s connect beforehand. And now, enjoy the episode.\\n\\xa0\\nFor the full episode transcript and more, visit alexbridgeman.com/podcast.\\nI\\u2019m also the founder of The Operator\\u2019s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.'