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Jon talks with Kelley Thornton, the CEO & Founder of Tiege Hanley about scaling the DTC Men\\u2019s Grooming Brand to 8-figures+ in 2 Years. The Tiege Hanley story is simple and uncomplicated, just like our products. Founded by four \\u201cregular guys,\\u201d we created a product system and brand that makes skin care meaningful, accessible, affordable and clinically relevant\\u2014for regular guys.

The brain child of Kelley Thornton, Tiege Hanley, named after one of Kelley\\u2019s prominent ancestors, was inspired by a department store skin care aisle stroll. As Kelley perused, he was struck by three simple truths:

1. Guys really don\\u2019t know much about skin care
2. Men\\u2019s skin care products are complicated and confusing
3. Man, are those products expensive!

Drawing on his marketing and brand management experience, Kelley got to work, enlisting his UConn college roommate turned software industry guru, Rob Hoxie, to help mastermind a skin care solution for men that hits all three points\\u2014it has to be sensible, simple and affordable.

Kelley and Rob wanted to help regular guys look and feel amazing by creating a skin care system that was easy to understand and to use. But what good is an idea without an audience? Enter Aaron Marino\\u2014men\\u2019s lifestyle expert, grooming guru, YouTube sensation and serial entrepreneur. Aaron\\u2019s male-centric passion for health and lifestyle, personal brand and cult-like following made him Tiege Hanley\\u2019s ideal partner number three.

Now that the team had a powerful way to reach men, they were only missing the final ingredient\\u2014the products themselves. Daunting undertaking? Nah! They did what any regular guys would do\\u2014took their idea to the golf course, where they teed up with the man who would become Tiege Hanley\\u2019s master skin care formulator. Known only as The Chemist (who prefers to remain incognito) and with more than 35 years of experience formulating products for some of the top skin care brands, he agreed to join the team as fourth partner and is the creator of what the team calls their \\u201cFerrari formulas.\\u201d

We\\u2019ve reinvented men\\u2019s skin care and changed the way\\u202f men think about their skin.

Four regular guys\\u2014inspired by real life experience, passion, insight and the desire to do good for our fellow men\\u2014who have reinvented men\\u2019s skin care and changed the way regular guys think about their skin.

Tiege Hanley\\u2019s sole mission is to help guys look and feel amazing by providing a simplified skin care system.

Connect with Jon Dwoskin:

Twitter:\\xa0@jdwoskin
Facebook:\\xa0https://www.facebook.com/jonathan.dwoskin
Instagram:\\xa0https://www.instagram.com/thejondwoskinexperience/
Website:\\xa0https://jondwoskin.com/
LinkedIn:\\xa0https://www.linkedin.com/in/jondwoskin/
Email:\\xa0jon@jondwoskin.com
Get Jon\\u2019s Book:\\xa0The Think Big Movement: Grow your business big. Very Big!

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Connect with Kelley Thornton:

Website:\\xa0https://www.tiege.com/
YouTube:\\xa0http://www.youtube.com/c/TiegeHanley
Instagram:\\xa0https://www.instagram.com/tiegehanley/?hl=en
Facebook:\\xa0https://www.facebook.com/tiegehanley/
Twitter:\\xa0https://twitter.com/tiegehanley?lang=en
TikTok:\\xa0https://www.tiktok.com/@tiegehanley