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While working in executive communications at a Fortune 500 company, Douglass Hatcher was asked to provide storytelling training. He was happy to do that, but\\u2026storytelling?

His journey to business storytelling really began more as a skeptic\\u2019s venture. But over the last few years, skepticism has given way to evangelism and an uncertain journey has become a wonderful adventure.

Douglass co-founded communicate4IMPACT (C4I) after a long career as a speechwriter to politicians and captains of industry. While he\\u2019s always believed in the power of words to drive change, it wasn\\u2019t until a few years ago that he began to see the power of storytelling to drive competitive advantage and brand differentiation, especially in business. It was during Douglass\\u2019s time at a Fortune 500 company that he began to see the role of storytelling in making products and services matter to the audiences you want to reach. He had an opportunity to train hundreds of employees as part of a global workforce in the art and science of business storytelling.

Before co-founding C4I, Douglass led thought leadership, executive communications, and storytelling at Mastercard in Purchase, New York. Prior to Mastercard, he spent two decades in Washington, DC, where he worked on Capitol Hill in senior positions in both the U.S. Senate and House of Representatives.

Early in his career, Douglass was the speechwriter for the CEO and Chairman of the Board for the Corporation for Public Broadcasting which helps fund PBS and NPR. Immediately prior to Mastercard, he was senior advisor and speechwriter to U.S. Senator Olympia Snowe of Maine.

Connect with Jon Dwoskin:

Twitter:\\xa0@jdwoskin
Facebook:\\xa0https://www.facebook.com/jonathan.dwoskin
Instagram:\\xa0https://www.instagram.com/thejondwoskinexperience/
Website:\\xa0https://jondwoskin.com/
LinkedIn:\\xa0https://www.linkedin.com/in/jondwoskin/
Email:\\xa0jon@jondwoskin.com
Get Jon\\u2019s Book:\\xa0The Think Big Movement: Grow your business big. Very Big!

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Connect with Douglass Hatcher:

Website:\\xa0https://communicate4impact.com/
Twitter:\\xa0https://www.twitter.com/comm4IMPACT
Instagram:\\xa0https://www.instagram.com/communicate4impact
LinkedIn:\\xa0http://linkedin.com/in/douglasshatcher
Facebook:\\xa0https://www.facebook.com/communicate4IMPACT/