Breakdown the Authenticity and be Connected with the Brand

Published: March 20, 2022, 11 a.m.

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Jon talks with Karen Larson and Jamie Saunders, Co-Foundres of Clear Brand Strategies, a firm specializing in branding and marketing for wealth advisors, about the power of building your brand on today\\u2019s market.

Karen Larson
Designer \\u2013 Creative Partner
Karen Larson is a brand strategist, hands-on graphic designer, collaborator, and co-founder of LMstudio, a branding|design|art firm. Karen has built her career partnering and serving corporate and entrepreneurial businesses internationally.

For the past ten years, Larson has partnered with Wealth Management and Financial Planning firms as a champion for their brands and support for all creative needs. She has built up a wealth of industry knowledge and an appreciation for the importance of long-term client relationships and communication.

In her spare time, Karen serves on the board and volunteers her time as a designer for Heart 2 Hart Detroit, a homegrown non-profit serving the homeless and needy in Detroit. Larson also donates her time to help the amazing people at The Information Center, a 45-year-old non-profit organization serving Southeast Michigan. She lives just outside of Detroit, MI, with her husband, artist Robert Mirek, and her two fur babies Loki and Otis.

Jamie Saunders
Writer \\u2013 Creative Partner
Jamie Saunders is a storyteller, content creator, collaborator, and the founder of her own communications business, Saunders Says. Jamie has a passion for strategic marketing communications and, with her extensive knowledge of communications platforms, has spent years perfecting the craft of creating compelling content for all different types of industries and businesses.

For her early adoption of social media as part of modern marketing strategies, Saunders has been featured in multiple publications such as Mashable for her work on evangelizing social media strategies as an integrated communications tool and Social Media Marketing All-in-One for Dummies (2nd Edition) as a successful case study on her work with Neenah, \\u201cDetermining Return on Investment\\u201d in Social Media.

Jamie also volunteers for the Alzheimer\\u2019s Association, Georgia Chapter, and serves as the Alzheimer\\u2019s Impact Movement Ambassador and the main point of in-district contact for Representative Lucy McBath. Saunders holds a Communications degree from the University of Georgia. She lives in Alpharetta, GA, with her husband Ken, her son Riley, and their dog, Lucy.

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