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In this episode, Jon and Sari discuss:

• Sari\'s career path
• Misconceptions about PR
• Building your message
• The cost of doing business

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Key Takeaways and Actionable Success Principles:

• PR is part of the consulting pie and it starts with crafting your company\'s message
• A company should change with the times and so should its message
• Branding includes your logo, your look, your company colors etc.
• Ask yourself, "What do you want your company to look like to the world?"

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\\u201cEvery success, every failure, takes you to the next step." - Sari Cicurel

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Get Jon\'s book "The Think Big Movement: Grow your business big. Very Big!" here

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Connect with Jon Dwoskin:

Twitter: @jdwoskin

Facebook: https://www.facebook.com/jonathan.dwoskin

Website: http://jondwoskin.com/

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Email: jon@jondwoskin.com

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Connect with Sari Cicurel:

LinkedIn: https://www.linkedin.com/in/sari-cicurel-69a0409

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Show Notes by Show Producer: Anna Nygren

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Audio production by Turnkey Podcast Productions. You\'re the expert. Let us help you prove it.\\xa0