3: PR is More Important Than You Think
In this episode, Jon and Sari discuss:
- Sari's career path
- Misconceptions about PR
- Building your message
- The cost of doing business
\xa0
\xa0
Key Takeaways and Actionable Success Principles:
- PR is part of the consulting pie and it starts with crafting your company's message
- A company should change with the times and so should its message
- Branding includes your logo, your look, your company colors etc.
- Ask yourself, "What do you want your company to look like to the world?"
\xa0
\xa0
\u201cEvery success, every failure, takes you to the next step." - Sari Cicurel
\xa0
Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here
\xa0
Connect with Jon Dwoskin:
Twitter: @jdwoskin
Facebook: https://www.facebook.com/jonathan.dwoskin
Website: http://jondwoskin.com/
LinkedIn: https://www.linkedin.com/in/jondwoskin/
Email: jon@jondwoskin.com
\xa0
Connect with Sari Cicurel:
LinkedIn: https://www.linkedin.com/in/sari-cicurel-69a0409
\xa0
\xa0
Show Notes by Show Producer: Anna Nygren
\xa0
Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.\xa0