Episode 27- The collective aggregation effect
b'On this episode, we\\u2019re looking at collective aggregation and the appeal for each of us to make small contributions to grand collective outcomes. Consumer Psychologist, Adrian Camilleri joins us to explain how this strategy works from a marketing perspective.\\n\\nPlus, we speak to Andy Ridley, Co-Founder of Earth Hour, about the power of symbolism in aggregate action.\\n\\nFurther Reading:\\nWatch the Earth Hour 2007 ad here.\\n\\nFor more information on Adrian\\u2019s research visit his website or the UTS website.\\n\\nAndy Ridley is CEO of Citizens of The Great Barrier Reef.\\n\\nPeople from around the globe have continued to turn out the lights for one hour each year. More information on Earth Hour can be found on their website.\\n\\nMusic: Rupert Sachs, S.A. Karl, Isola James, Ookean, In Dawn\\n\\nCredits: Earth Hour advertisement-City of Sydney/ James Newton Howard'