Episode 24- The social capital of celebrities and influencers
b"With the help of the internet, social media platforms and smartphones, we have seen the emergence of a new breed of celebrities - so-called \\u2018influencers\\u2019. Who are these people and how do they differ from more typical celebrities such as pop stars or athletes? On this episode, we\\u2019re looking at celebrity capital.\\n\\nOn this episode, we\\u2019re looking at celebrity capital with Francois Carrillat, Associate Professor of Marketing at the University of Technology Sydney. Plus, we find out how the business of influencer marketing works with Genevieve Day, Founder of Day Management.\\n\\nFurther Reading:\\nGenevieve Day is the Founder and Director of Day Management\\nYou can find more information on Francois\\u2019 research on the UTS website\\nWe just scratched the surface on Pierre Bourdieu but if you're interested- here's a starting point\\n\\nMusic: Gunnar Johnsen, Ramin, Trabant 33 and Brendon Moeller\\nSpecial thanks to: CNBC for Usain Bolt and Michael Vick coverage audio\\nExecutive Producer: Jason L'Ecuyer"