Episode 21- The Intangibles: Accounting assets and adversaries
b"A hundred years, ago most businesses counted their value in solid objects like ships, buildings, pipelines and heavy machinery. But in the 21st century, the value of a company is much more likely to reside in the immaterial world\\u2026..Welcome to the world of The Intangibles!\\n\\nOn this episode, David and Nicole speak to Distinguished Professor Stephen Taylor from the UTS Business School Accounting Discipline the rift in the accounting world due to the calculation of intangible assets. Plus, Paola Norambuena (Interbrand) and Mark Ritson (University of Melbourne) discuss brand valuation and how companies make it onto the list of best global brands.\\n\\nFurther Reading:\\n\\n\\nPaola Norambuena is the Chief Strategy Officer at Interbrand Australia\\n\\n\\nMark Ritson is an Adjunct Professor in Marketing at University of Melbourne\\n\\nTo find out more about Stephen Taylor\\u2019s research, visit his profile on the UTS Business School website.\\n\\nInterbrand Best Brands\\n\\nTop 15 brands timelapse since 2000\\n\\nPublicly traded companies are required to release their financial statements. You can view Apple's 10-K report, with a list of their intangible and tangible assets here.\\n\\n\\nMusic: Teddy Bergstr\\xf6m, Sinfonietta Cinematica\\nArt: Vector Images\\nGrabs from: Accounting Instruction, Help, & How To, Accounting Plus, Accounting Play"