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I was gifted this phrase, in a conversation with an old colleague, sorry a previous colleague! (easy to read that wrong)

After reconnecting on the work front for the first time since probably 2009 it was brilliant to catch up on old times, share stories, explore each others journey since those corporate days, and during the conversation I asked him, what triggered you to get in touch. 

And he replied, it wasn't one specific thing, but the trickle over the dam effect of seeing, hearing and resonating with some of the content that we share pretty prolifically. 

And that is how marketing for us should work, we put it out there, with a vibe, and it repels and attracts on purpose. As the tribe grows, the listeners, the followers, the people who we want to reach, engage, they start a conversation, they reach out, the take action. 

The starting point for 'Thinking & Acting Differently' in our experience and that is our entire purpose. 

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