Follow up before the start

Published: Feb. 7, 2024, 11:20 a.m.

Todays musing...Follow up before the start!

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You heard me...even the term follow up makes me bilious was a phrase I said yesterday on a previous Sales Academy thread about poor email and business marketing. But a genuine question was asked, by a longstanding friend of Sales Academy which was, "OK but how do you follow up?"

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I shift the resource up front.

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The podcast episode explains more, love to hear your thoughts.