Todays musing...Follow up before the start!
\nYou heard me...even the term follow up makes me bilious was a phrase I said yesterday on a previous Sales Academy thread about poor email and business marketing. But a genuine question was asked, by a longstanding friend of Sales Academy which was, "OK but how do you follow up?"
\nI shift the resource up front.
\nThe podcast episode explains more, love to hear your thoughts.