BROADCASTS.com

b'

As part of the festivities for the 400th anniversary of William Shakespeare\\u2019s death, Global Business asks how the Bard has had an impact on the corporate world. As well as being a profitable part of the British economy, particularly for the tourist sector in Stratford-upon-Avon, Shakespeare\\u2019s plays have been exported to almost every country there is. In Neuss, Germany, a replica of the Globe has stood since 1991. In Bollywood, Shakespeare\\u2019s stories have been retold since the dawn of Indian cinema, and become major money-spinners courtesy of movies such as Omkara (Othello) and Haider (Hamlet). In corporate America, his plays have been seized upon by executive training teams. And in China, Shakespeare\\u2019s works are being marketed to a new generation of domestic consumers, eager for a taste of historical culture.\\nAuthor and critic Andrew Dickson goes on a globe-trotting journey to find out how the Bard is still very much in business \\u2013 and discovers one of the most successful and flexible cultural brands there is. Produced by Nina Robinson.

(Image: An ice cream van with a picture of William Shakespeare on in Stratford-upon-Avon, England. Credit: Christopher Furlong/Getty Images)