Internet Marketing and Branding for Your Small Law Firm
Solo and small law firm owners spend plenty of time and money marketing their services each year, whether online, through networking, or offline advertising. But many lawyers are not seeing the return on investment that they would like. So with over 600 thousand solo and small firms in the U.S. today, what does it take to stand out among the crowd?
In this episode of The Un-Billable Hour, Christopher Anderson interviews Mark Cerniglia from Spotlight Branding, an internet marketing and branding firm for lawyers, about the practical steps attorneys can take to manage their brands and market online successfully.
Topics include:
- Building your law firm’s notoriety
- Transcending lawyers’ reputation as intimidating
- Information and resources to create credibility and trust
- How to create the right video content
- Using social media for branding
- Newsletter marketing and top-of-mind
- Blogs to answer potential client questions
- Providing value versus giving away your knowledge
- Maximizing referral sources
- What a marketing funnel looks like
- Necessary components of a website
- Internet marketing no nos