Show 186 - The Evolution of Marketing Advertising - Interview by Mike Arce
b'Today\\u2019s episode is from when I was interviewed by Mike Arce, an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and gyms. On his video podcast, The G.O.A.T. Show, Mike asks about my early marketing days and how I evolved into a legendary \\u2013 Greatest Of All Time \\u2013 marketer.
In this episode, I\\u2019ll explain how I\\u2019ve been successful across thousands of industries over decades \\u2013 and through the evolution of the digital era. I\\u2019ll reveal the timeless question that I ask all of my clients \\u2013 and the one you should ask your clients, too.
This interview will shed light on the importance of preemptive education and I\\u2019ll draw on a handful of examples to illustrate exactly how consequential thinking, factoring different realities, and investing in your existing clients will create exponential growth in any industry. I\\u2019ll discuss how to liberate your audience, empower them to make educated decisions, and examine your business so you\\u2019re always the right pick. Listen in and enjoy.
01:00 \\u2013 06:00 - My journey, what I learned, and what my mentors taught me
06:00 \\u2013 10:00 - Transcending industries and the evolution of direct response marketing
10:00 \\u2013 15:30 - Understanding the reason why \\u2013 for a client and their customers
15:30 \\u2013 23:00 - Investing in existing clients and practicing consequential thinking
23:00 \\u2013 30:00 - Creating value for your market and factoring different realities
30:00 \\u2013 38:30 - Educating your customers to sustainably skyrocket your business
38:30 \\u2013 44:00 \\u2013 The marketing metrics that matter and owning the mindshare'