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b'Today\\u2019s Ultimate Entrepreneur episode is taken from the Legendary Mastermind presentation. In this episode, I share my evolved body of work, some illustrative stories, and perspectives that move the needle. I\\u2019ll share why I don\\u2019t just grow businesses. I do so much more.

I build paradigms and perspectives for a living. And these get channeled into businesses and lives to expand what\\u2019s possible. Without this expansion, people are stuck within the confines of their existing reality and perception, and they never get to the next level.

I challenge you to think differently. To see leverage points in your business where you otherwise wouldn\\u2019t. To assess your impact points so that they\\u2019re more impactful. To turn features into benefits and practice \\u201cfunnel vision\\u201d. Listen in to learn the nine drivers of your business and finally leverage everything you\\u2019ve already got.

00:30 \\u2013 06:00 \\u2013 Introducing my evolved body of work and what I do
06:00 \\u2013 12:00 \\u2013 Leverage points in business and the nine drivers
12:00 \\u2013 16:00 - Impact points, variation, and optimizing processes
16:00 \\u2013 21:30 - A story highlighting how to market benefits instead of features
21:30 \\u2013 27:00 - Funnel vision versus tunnel vision
27:00 \\u2013 34:00 - Some sales and marketing stories
34:00 \\u2013 37:00 - Growing buyers with almost no cost by thinking differently
37:00 \\u2013 44:00 - A summarization of the nine drivers in your business'