291 - How Writers Can Transform Industries - Jays Address to the American Writers Industry Summit

Published: Sept. 24, 2021, 4 a.m.

b'There\\u2019s a simple way that businesses can stand out from the rest, and that\\u2019s good copy. In this episode, Jay shares how copywriters can stand out from the rest when pitching companies and how a good copywriter can take a company to new heights.

Jay shares his methods on how to nail a pitch, why you should vary your skillset, and how to research multiple industries to improve your knowledge base and skillset.

If you\\u2019re a business owner, this episode will help you pick the right copywriter, and if you\\u2019re a copywriter, this episode will show you how to deliver the most impactful copy to your clients.

Timestamps:

\\u20220:00 \\u2013 Introduction
\\u20220:20 \\u2013 Jay\\u2019s advice to business owners to help them thrive
\\u20226:15 \\u2013 How you can ace a pitch and stand out from the crowd
\\u20228:55 \\u2013 Varying your skillset: How semantics landed a $50M deal with Mazda
\\u202211:10 \\u2013 Asking the right questions: Be interested to be interesting
\\u202216:00 \\u2013 The amazon.com school of business
\\u202219:00 \\u2013 Researching the industry you\\u2019re working with using Amazon
\\u202222:10 \\u2013 How to develop an advantage
\\u202223:15 \\u2013 Unlocking your inner greatness: Being a personal hedge fund'