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b'If you want to learn how to create value for your customer and put yourself on the path to pre-eminence, this is the episode for you. This episode is a recording from Jay\\u2019s appearance on the 2021 Virtual Coach Expo hosted by Eben Pagan. Eben\\u2019s background in marketing came from listening to cassette tapes that Jay featured on, ever since, Jay has been integral in the tenets that Eben practices.

Listen in as Jay discusses how you should be communicating with your clients to ensure that they believe you are the only viable solution that exists, why you should never call your clients \\u2018customers,\\u2019 and what it means to truly be \\u2018pre-eminent.\\u2019

This episode is a masterclass in how to create value for your clients, so get out a notepad and get ready to hear how Jay has taken the marketing world by storm by practicing a few key beliefs that you\\u2019ll hear about today.

Timestamps:

\\u20220:00 \\u2013 Introduction
\\u20220:20 \\u2013 How Eben was introduced to marketing and Jay via telemarketing
\\u20223:30 \\u2013 A strategy to create pre-eminence
\\u20227:00 \\u2013 Never call your clients \\u2018customers\\u2019
\\u20227:45 \\u2013 Your responsibility is to make your clients aware that they are always in your best interest
\\u202210:00 \\u2013 To be pre-eminent, fall in love with the people you serve
\\u202211:50 \\u2013 Surrounding yourself with the best people and clients
\\u202213:30 \\u2013 How to create value
\\u202220:30 \\u2013 How to communicate value
\\u202223:30 \\u2013 The ideal mindset for coaches & consultants
\\u202226:55 \\u2013 Powerful questions a coach can ask a client
\\u202233:30 \\u2013 What does it mean to sell something?'