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b'In this episode, Paul Gray interviews Jay to reveal some unconventional marketing wisdom that works to heal underperforming businesses. Jay shares the main reasons why businesses leak money and gives a crash course on how to boost your business by thinking nonlinearly.

Jay talks about the benefit of referrals, a stellar reputation, and relational capital, and explains why his Strategy of Preeminence is still more relevant than ever. He also reveals the three advanced ways to grow a business and what to measure to assess impact and performance.

You\\u2019ll hear Jay talk about risk and yield in the life of an entrepreneur, and how to think about the holistic balance of everything personally and in business. Tune in to hear Jay share collaboration and leveraging strategies \\u2014 and learn how to become compatible instead of competing with others in your industry.

00:00 \\u2013 08:30 \\u2013 The primary reasons for business underperformance and how to boost it, Jay\\u2019s experience and background, the geometry of business, and thinking nonlinearly.
08:30 \\u2013 16:30 \\u2013 Funnel versus tunnel vision, the three fundamental ways to grow your business, referral generating systems, and money-wasting techniques.
16:30 \\u2013 23:00 \\u2013 The benefit of referrals, the value of your reputation, relationship building and relational capital, and the Strategy of Preeminence.
23:00 \\u2013 32:30 \\u2013 The three advanced ways to grow a business, what to measure and quantify in business to assess impact and performance, and how to win in the game of entrepreneurship.
32:30 \\u2013 40:00 \\u2013 On winning integrity and trust with people to collaborate with and identifying assets, access, and programs to leverage from other companies.
40:00 \\u2013 46:40 \\u2013 A story about a seminar attendee who leveraged OPP to grow his business and the business of the company he collaborated with.'