267 - Drew Kaplan, Approaching Sales From a New Perspective

Published: Jan. 1, 2021, 1:57 a.m.

In this episode, Jay interviews Drew Alan Kaplan, the founder of the DAK Catalog and DAK Industries. Drew is a long-time entrepreneur and tech lover, and fueled his passion for providing the best tech to consumers with his business.

Jay asks Drew to explain the unique way of thinking that has afforded him massive entrepreneurial success. You\u2019ll learn the timeless secrets to success and how to push past fear in order to finish what you start with confidence, no matter how big an endeavor it is.

Listen in to discover Drew\u2019s favorite selling words, how he gains trust and connects with his clients, and how to avoid ever becoming commoditized \u2014 and hear his biggest lessons about management.

00:00 - 15:00 - Introducing Drew, his origin story, how he started his entrepreneurial journey, what he\u2019s interested in, products as solutions, how to think laterally and simply for results.
15:00 - 32:30 - Drew\u2019s favorite products, what products are all about, why lateral thinking is critical, and what you must have inside yourself to succeed.
32:30 - 42:00 - On drive, confidence, and fear, and what Drew does to accomplish things and finish what he starts; how DAK really took off and the event that changed his life.
42:00 - 01:12:00 - On life experience, copywriting, mentorship, learning from others, selling words, selling effectively, and gaining trust and connection with your clients.
01:12:00 - 01:28:00 - The radar challenge, getting people to imagine what is possible with your solution, and more success stories.
01:28:00 - On not being commoditized, lessons learned on the journey, and what he has discovered about managing people, business, money, and vendors.