233 - Crisis Edition with Phillip Stutts
b'Today\\u2019s episode is an interview with Phillip Stutts, the founder and chairman of Win BIG Media and author of the book Fire Them Now. Win Big Media is a marketing agency that uses data-backed strategies and compelling creative to drive customer/client conversions and help their clients achieve their desired outcome.
In this episode, Phillip will share how to navigate your marketing strategy within our new coronavirus economy. You\\u2019ll learn why our old economy - along with the marketing messages that worked in it - are gone, and how to communicate with your clients in a way that cuts through the noise.
Phillip will break down the three messages to deploy in your marketing now. Listen in to hear the trends he\\u2019s watching and where he\\u2019s investing - and learn how to position your brand so you\\u2019re ready to ethically strike when the economy shifts.
0:00 \\u2013 04:30 - Introducing Phillip Stutts, Go BIG Media, and the changes he sees business owners making in this coronavirus economy.
04:30 \\u2013 09:00 - Why our old economy is over, the reality of our current state, what the data shows about consumer\\u2019s decisionmaking, and the types of messages that won\\u2019t work anymore.
09:00 \\u2013 14:30 - The three messages to put in your marketing now: how you\\u2019re helping others, how you preserve and maintain safety, and if you\\u2019re trustworthy; and some examples.
14:30 \\u2013 20:30 - The industries that are the biggest winner and losers right now, the upcoming recalibration of social media, and Phillip\\u2019s predictions for the future.
20:30 \\u2013 28:00 - Where Phillip is investing, the trends he\\u2019s paying attention to, and what he\\u2019s learned about the way men and women are making buying decisions now.
28:00 \\u2013 33:30 - Phillip\\u2019s upcoming plans, how he\\u2019s helping his clients position their brand with the shifting economy, and what he has to say about getting traction.'