218 - Bedtime Stories for Business Owners - Part 1
b'Today\\u2019s episode is part one of a two-part series called Bedtime Stories for Business Builders. In this section, I\\u2019ll tell a sweet bedtime story that teaches how to get the highest and best use of your time and energy - even if you\\u2019re a mugger. Don\\u2019t worry, I\\u2019ll explain.
I\\u2019ll pull from my archive of success stories to illustrate exactly how I\\u2019ve revolutionized my client\\u2019s marketing and leveraged their assets without spending a penny more on any of it. Through these stories, I challenge you to practice funnel vision - not tunnel vision - and see how you can use the strategies, tactics, and ideas that I used within these other markets to gain a competitive advantage in your own.
In this episode, you\\u2019ll see how semantics and framing can transform an advertisement. You\\u2019ll learn valuable strategies to utilize in your own business to 10x your time, your assets, and your efforts. So, settle in, get comfortable and listen to bedtime stories that\\u2019ll fuel your business dreams. And don\\u2019t forget to check back next week for part two!
00:00 \\u2013 06:00 - Introducing the keynote: Bedtime Stories for Business Builders
06:00 \\u2013 15:00 - The best trust-building strategy there is and the undervalued assets you have.
15:00 \\u2013 33:30 - Examples of seeing upside leverage, easy opportunities, and infinite possibility.
33:30 \\u2013 47:00 - Client examples and automobile stories.
47:00 \\u2013 48:30 - The Unlimited Business Checkbook - and some examples to prove it.
48:30 \\u2013 01:02:30 - Getting a hold of tangible and intangible assets and maximizing them.'