Taylor Swift\u2019s new album is taking the pop music world by storm\u2014what\u2019s new? But each year fewer and fewer new pop stars are cracking the top 10 according to Billboard. Matt is joined by Bloomberg\u2019s Lucas Shaw to discuss the fracturing of the pop music landscape, TikTok\u2019s influence of music discovery, the role of the music label, and the dilution of monoculture in music.\n\nEmail us your questions, comments, or ideas at thetown@spotify.com\n\nHost: Matt Belloni\nGuest: Lucas Shaw\n\nProducer: Craig Horlbeck\nTheme Song: Devon Renaldo\nLearn more about your ad choices. Visit podcastchoices.com/adchoices