'The Flash' and Marketing a Movie With a Controversial Star

Published: June 14, 2023, 10:52 p.m.

Matt is joined by veteran film marketing executive Terry Press to discuss the upcoming movie \u2018The Flash\u2019 and how studios promote and release a movie with a controversial star attached. They discuss how Warner Bros. has handled the Ezra Miller situation in the lead-up to opening weekend, the decision to have them attend the premiere, and if any of this could affect box office numbers. They also talk about past movies with stars embroiled in controversy and how this has evolved over the years in Hollywood. Matt finishes the show with a prediction about the latest Disney movie release date announcement.\n\nFor a 20 percent discount on Matt\u2019s Hollywood insider newsletter, \u2018What I\u2019m Hearing ...,\u2019 click here.\nEmail us your thoughts! thetown@spotify.com\n\nHost: Matt Belloni\nGuest: Terry Press\n\nProducers: Craig Horlbeck and Jessie Lopez\nTheme Song: Devon Renaldo\nLearn more about your ad choices. Visit podcastchoices.com/adchoices