Selling Barbie: Inside the Marketing Phenomenon
Matt is joined by Warner Bros. president of worldwide marketing Josh Goldstine to discuss the strategy behind one of the great marketing campaigns of all time in \u2018Barbie.' They break down the bold and subversive marketing choices that suggested this was not your typical \u2018Barbie\u2019 movie; how they were able to pull this off with the owner of Barbie IP, Mattel; and how the \u2018Barbenheimer\u2019 phenomenon took effect. Later, Matt makes a prediction about \u2018Barbie\u2019s' chances at an Oscar nomination.\n\nFor a 20 percent discount on Matt\u2019s Hollywood insider newsletter, \u2018What I\u2019m Hearing ...,\u2019 click here.\nEmail us your thoughts! thetown@spotify.com\n\nHost: Matt Belloni\nGuest: Josh Goldstine\n\nProducer: Craig Horlbeck and Jessie Lopez\nTheme Song: Devon Renaldo\nLearn more about your ad choices. Visit podcastchoices.com/adchoices