Matt is joined by Bloomberg\u2019s Lucas Shaw to discuss his report about Apple planning to get into the theatrical business in a big way, with the company planning to spend $1 billion to make and release movies in theaters. They break down Apple\u2019s rationale, partnering with traditional studios for distribution help, its commitment to making movies with top-level talent, and whether or not this will help build the Apple TV+ brand.\n\nFor a 20 percent discount on Matt\u2019s Hollywood insider newsletter, \u2018What I\u2019m Hearing ...,\u2019 click this link: puck.news/thetown\xa0\n\nEmail us your thoughts! thetown@spotify.com\n\nHost: Matt Belloni\nGuest: Lucas Shaw\n\nProducer: Craig Horlbeck\nTheme Song: Devon Renaldo\nLearn more about your ad choices. Visit podcastchoices.com/adchoices