History of Coca Cola: Myths, Legends and Truth

Published: May 7, 2020, 4:06 a.m.

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\\nThe history of Coca Cola began in Atlanta, Georgia on May 8, 1886. It was invented by Dr. John Stith Pemberton at his Pemberton Chemical Company. Pemberton had been wounded in the Civil War and had subsequently become addicted to morphine. He spent considerable time trying to develop a morphine free pain killer.
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\\nHis first attempt was known as Dr. Tuggle\\u2019s Compound Syrup of Globe Flower. The active ingredient was found in the buttonbush, which is a toxic plant found in Alaska. He then experimented with coca and coca wines. Pemberton made a drink that contained extract from a kola nut among other things. He called this drink Pemberton\\u2019s French Wine Coca.
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\\nUnfortunately this beverage contained alcohol. In 1886 Atlanta and Fulton County passed some temperance legislation that was common at the time. That meant that alcohol was no longer allowed. Pemberton had to find an alternative to his French wine coca. 
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\\nInvented Through Trial and Error
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\\nHe mixed many different syrups using trial and error. Slowly drifting into his final product. He cleaned out a glass with soda water and discovered that it made a pleasant beverage. He then decided to market the drink as a fountain drink.
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\\nPemberton mixed the syrup and took it to Jacobs\\u2019 Pharmacy where they sampled the product, said it was \\u201cexcellent\\u201d and placed the drink on sale for 5 cents a glass. His bookkeeper and partner, Frank Robinson, chose the name for the beverage. He was known for his excellent handwriting and wrote Coca Cola in the flowing script we know today. It was originally marketed as a medicine that would cure a number of diseases such as morphine addiction, indigestion, nerve disorders, headaches, and impotence. 
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\\nPemberton Gets Sick
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\\nSoon after bringing Coca Cola to market, John Pemberton became very sick. He had incorporated Coca Cola and started a company around it. Pemberton had one son, Charles Pemberton. He felt that Coca Cola was going to be a major success and wanted to make sure that a portion of the company was left to Charles. Charles wasn\\u2019t interested in owning a portion of the company and instead insisted on selling out to have the money instead. He was struggling greatly with finances, and in an act of desperation, he started selling off the rights to his formula and his business. This is where Asa Griggs Candler came into the Coca Cola picture.
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\\nAsa Griggs Candler Contributes to the History of Coca Cola
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\\nAsa Candler was a smart businessman and pharmacist in the Atlanta area. He loved the Coca Cola drink and began buying shares from Pemberton. 
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\\nCharles continued to be involved with the Coca Cola company. He held exclusive control over the Coca Cola name. He sold a crude version of Coca Cola under the Coca Cola name. This was a major hurdle for Asa Candler. At this point Candler owned a 1/3 stake in Coca Cola. He had the rights to the official recipe, but he didn\\u2019t have the rights to the name. As a result he had to sell the beverage under alternate names like Yum Yum and Koke.
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\\nShortly after he sold off the company, John Pemberton died of stomach cancer in August 1888. He was 57.   Charles was still in charge of the rights to the Coca Cola name. 
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\\nAfter Pemberton died, Asa Candler acted quickly to gain complete control of Coca Cola, including the rights to the name. He knew the recipe was solid, but selling that under Yum Yum and Koke wasn\\u2019t taking off. It certainly wasn\\u2019t making him the kind of money that he felt he should be taking in. 
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\\nCandler Takes Complete Control of Coca Cola
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\\nOne story states that Candler approached Pemberton\\u2019...'