How to make your reporting relevant: Ticker 105
b'This episode of The Ticker podcast comes to you from the Citadel Securities trading post on the floor of the NYSE. Companies don\\u2019t make money the way they once did. Intangible assets like patents, brands and R&D drive value. Yet you wouldn\\u2019t know it reading a standard financial report \\u2013 which hardly anyone does anymore anyway. The average publicly traded firm has its annual report downloaded from Edgar 28.9 times in the five days followings its filing. Here, iconoclast accountant Baruch Lev reconstructs the balance sheet \\u2013 and offers tips on how to systematically share with investors the sort of information they really want (hint: think \\u2018strategic assets\\u2019).
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