261. Laura Fernandez on Sowing Seeds of Sustainability with Garden Design

Published: Dec. 12, 2023, 1 p.m.

b'

In what ways can transforming our front yards into edible landscapes impact our local food systems and communities?\\xa0\\xa0

On this episode of the Thriving Farmer Podcast, Michael is joined by Laura Fernandez who is the visionary behind Front Yard Foods in South Carolina. Laura\'s journey began with a simple garden at the age of 12 and has blossomed into a mission to reconnect people with their food through personalized garden designs, educational courses, and a passion for community-driven sustainability.

Tune in to hear all about how Laura built this thriving garden operation from the ground up!

You\\u2019ll hear:

  • How Laura started getting interested in plants 0:59
  • How Front Yard Foods got started 5:09
  • About Laura\\u2019s biggest surprise in how the business has grown 7:54
  • What Laura does for marketing 13:25
  • How Laura runs the books 19:30
  • About what Laura would change if she could start again 29:06
  • What Laura\\u2019s advice is for new gardeners 36:09

\\xa0

About the Guest:

Laura Fernandez founded Front Yard Foods in 2022 in order to help people develop uniquely designed gardens and edible landscapes. Laura\\u2019s passion for food first sprouted when she built her first garden with her grandfather at the age of 12.\\xa0

Food, farming and community are of the greatest importance to her. Through Front Yard Foods, she hopes to inspire others to find their own connection to the earth and its value. Laura uses custom designs, individualized consultation and personalized education to build the confidence of each gardener and equip them with knowledge to accomplish their unique goals.

Resources:

Website - frontyardfoods.com
Facebook - https://www.facebook.com/FrontYardFoodsSC
Instagram - https://www.instagram.com/frontyard_foods/

\\xa0

The Thriving Farmer Podcast Team would like to thank our amazing sponsor!

MyDigitalFarmer.com was created by CSA farmer and marketing specialist Corinna Bench to help farmers learn the marketing fundamentals \\u2014 so you can stop feeling uncertain, frustrated, guilty, or inadequate when it comes to selling your products.

In the My Digital Farmer podcast, you\'ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own farm and business. She\'ll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service.

She also interviews other farmers to find out what\\u2019s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.

Subscribe to her show at\\xa0https://www.mydigitalfarmer.com/podcast

\\xa0

'