470 - The Principles of Hype with Microfame Media's Michael Schein
b'Michael Schein is the President of Micro Fame Media, and upcoming author of the book The Hype Handbook January 2021. \\n\\nMicro Fame Media is a marketing company that turns consultants into celebrities in their niche. Michael began the company around 10 years ago, never expecting to become a business owner. He had been a writer for many years and a fan of the arts. He says he puts a ton of HYPE into his agency.'