468 - How to Make Sales Through Storytelling with John Livesay
b'John Livesay is known as the Pitch Whisperer and is the author of the book Better Selling Through Storytelling. \\n\\nJohn believes that storytelling is the best way to make sales and engage your audience. When you use emotion instead of logic, the clients feel more connected to the product and want to know more. In this episode we also talk scenarios that storytelling could be used in especially now in the world of video calls.'