BROADCASTS.com

Published: Dec. 12, 2023, 5 p.m.

b'In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Strategist & Certified Coach of Strategist Business Development, Sara Gilbert.\\n\\n\\n\\nSara Gilbert is not your average business strategist. She believes that the success of a business is not solely dependent on its strategy but also on the mindset of its leaders.\\n\\nAccording to Sara, the alignment of the business and the direction of the strategy are crucial, but they can only go as far as the mindset of the entrepreneur and leaders allow. This perspective emphasizes the importance of psychology in the success or failure of a business.\\n\\nSara works closely with her clients to develop a strategic framework for their business. This framework includes the positioning of the business in the marketplace, its brand promise, values, and vision.\\n\\nLeveraging her expertise in psycholinguistics, Sara understands how words influence behavior. She strategically positions linguistic elements in the framework to engage both the entrepreneur and their team.\\n\\nBy repeating and embodying these linguistic elements, they become part of the organization\'s vocabulary and guide decision-making.\\n\\nOne of the challenges Sara addresses is the disconnect between organizations\' mission statements and values and their daily operations. She suggests using linguistic techniques to bring these elements to life.\\n\\nThis exercise helps create a standard and a sense of identity within the organization. By incorporating these linguistic elements into meetings, brainstorming sessions, and physical or tangible outputs, the organization can consistently live its values and demonstrate its positioning in the marketplace.\\n

Key Points from the Episode:

\\n

\\n \\t
• Sara Gilbert\'s work as a business strategist and mindset coach
\\n \\t
• The importance of business strategy and mindset in entrepreneurship
\\n \\t
• The alignment of business strategy and mindset
\\n \\t
• Sara\'s strategic framework for businesses
\\n \\t
• The use of psycholinguistics in strategic positioning
\\n \\t
• Bringing mission statements and values to life through linguistic techniques
\\n \\t
• How to know if someone is ready for disruption and change in their life or organization
\\n \\t
• Recommendations for individuals resonating with the conversation
\\n

\\n

About Sara Gilbert:

\\nSara Gilbert is a distinguished business strategist, mindset coach, and keynote speaker, recognized as a "Top 10 Up-and-Coming Entrepreneurs in 2023" by Success Magazine.\\n\\nHolding a Bachelor of Commerce degree in Marketing from Concordia University, she boasts top designations in wealth management and double certification in personal and professional coaching with neurolinguistic programming (NLP).\\n\\nSara is among the select Canadian coaches invited to the Forbes Coaches Council, an honor reserved for eminent business coaches. She\'s also a Harvard Business Review Advisory Council member and the Canadian Association of Professional Speakers.\\n\\nA multi-passionate entrepreneur, Sara is deeply intrigued by business, consumer psychology, and human behavior. Her unconventional journey led her to create a unique business model that addresses the intersection of business, mindset, and behavioral patterns.\\n\\nSara\'s turnkey approach assists entrepreneurs and business leaders develop a growth mindset, implement efficient processes, and execute profitable marketing strategies.\\n\\nAs a trusted coach, she empowers individuals and corporations to structure their businesses for success and a balanced lifestyle, earning accolades for her impactful work in business development and coaching.\\n

Tweetable Moments:

\\n09:03 - "Being an anti-drifter is...'