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Published: Dec. 3, 2023, 5 p.m.

b'In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Digital Marketing Consultant, Founder & CMO of Mongoose Media, Lauren Petrullo.\\n\\n\\n\\nLauren Petrullo is a seasoned marketing professional with a rich background that includes working at the Walt Disney Company. Her journey brought her to Orlando, where she founded Mongoose Media, a digital marketing agency specializing in SEO and Facebook ads.\\n\\nThe agency works with individuals, brands, and companies across various industries, including e-commerce and hospitality, helping them increase their traffic and scale their businesses.\\n\\nAccording to Lauren, Pinterest is an underutilized channel offering a unique brand opportunity. With its large user base and longer life decay for posts, Pinterest attracts individuals not present on other social media platforms.\\n\\nLauren shared that they have seen success with non-obvious brands on Pinterest, such as mechanics and education programs, which was a surprising revelation.\\n\\nOne of the most insightful parts of the conversation was when Lauren shared the lessons she learned from Disney that she applied to her business. She emphasized the importance of the last impression, drawing parallels with the parking experience at Disney\'s Magic Kingdom.\\n\\nLauren advises businesses to have a speed lead initiative and maintain touchpoints with leads to differentiate themselves from competitors.\\n

Key Points from the Episode:

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• Overview of Mongoose Media and its services
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• Importance of diversifying traffic sources
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• The potential of Pinterest as a marketing channel
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• Trends in marketing
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• Benefits of living and doing business in Central Florida
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• The strategic location of Mongoose Media in Orlando
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• Lessons learned from Disney and their application to business
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• Importance of the last impression in capturing leads
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• Advice on maintaining touchpoints with leads
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About Lauren Petrullo:

\\nLauren Petrullo is a dynamic individual with a multifaceted identity as a wife, friend, sister, and devoted dog mom. Renowned as a "destruction queen" in digital marketing, Lauren boasts over ten years of experience, bringing forth her analytical prowess and creativity to breathe life into digital strategies.\\n\\nHaving collaborated with Fortune 500 brands, she is recognized for her candid approach, fearlessly providing brutally honest assessments of existing assets. Lauren believes in the power of transparent conversations, asserting that genuine interactions pave the way for successful conversions.\\n\\nAs part of Mongoose Media, Lauren navigates the challenges of the post-iOS era, tackling disruptions caused by Flock and iOS 15 in the advertising landscape.\\n\\nLauren is driven to share love through time, resources, and more. Lauren Petrullo\'s journey is a testament to her commitment to reshaping outdated systems and ensuring marketing efforts lead to meaningful conversions.\\n

About Mongoose Media:

\\nMongoose Media, headquartered in Orlando, FL, is a data-driven digital marketing agency specializing in global online customer acquisition for food and beauty brands.\\n\\nWith a strategic focus on social media, the agency excels in brand building, leveraging platforms like Facebook, Google, and Pinterest to ensure effective conversion and long-term customer awareness.\\n\\nDistinguished as an agency partner with major platforms, including Facebook, Google, Snap, Pinterest, and Bing, Mongoose Media possesses a robust network.\\n\\nAdditionally, the agency holds technology agency partnerships with Klaviyo, Shopify, and ManyChat, underscoring its commitment to cutting-edge tools...'