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Published: Dec. 2, 2023, 5 p.m.

b'In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to\\xa0 Content Creator & Marketing Strategist of Universal Accounting Center, Roger Knecht.\\n\\n\\n\\nUniversal Accounting Center, under the leadership of Roger Knecht, has been a beacon of support for accounting professionals since 1979. The center offers training and support for both budding and established accounting professionals.\\n\\nTheir mission is to transform accountants into "accounting preneurs," equipping them with the entrepreneurial mindset and skills necessary to run a successful accounting business.\\n\\nThe center recognizes that many accountants lack marketing, selling, and pricing training. To address this, they guide professionals to help navigate acquiring and retaining clients. Their approach is not just about crunching numbers; it\'s about empowering accountants to offer valuable advice and insights to their clients.\\n\\nOne of the critical points Roger emphasized during our conversation was the importance of communication between accountants and business owners. He noted that there needs to be more clarity between what business owners expect from their accountants and what accountants provide.\\n\\nUniversal Accounting Center aims to bridge this gap by giving accounting professionals a voice and encouraging them to offer valuable advice and insights to their clients.\\n\\nRoger also touched on industry trends, noting the increasing focus on cloud technology and the integration of AI interfaces within accounting platforms such as QuickBooks, Xero, and Sage. He emphasized that these tools are meant to assist accounting professionals in their work, not replace them.\\n

Key Points from the Episode:

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• Universal Accounting Center: training and support for accounting professionals
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• Goal: help accounting professionals become "accounting preneurs"
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• Importance of communication between accountants and business owners
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• Evolution of Universal Accounting Center from physical campuses to online platform
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• Industry trends: focus on cloud technology and AI integration in accounting platforms
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• AI tools in accounting: meant to assist, not replace professionals
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• Core areas of focus for accounting professionals: bookkeeping and accounting, tax preparation and planning, CFO and advisory work
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• Universal Accounting Center website, universalaccounting.com, offers free resources and courses
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About Roger Knecht:

\\nRoger Knecht is the esteemed president of Universal Accounting, a renowned institution providing comprehensive training, certifications, coaching, and support to over 40,000 accounting professionals since its establishment in 1979.\\n\\nWith over two decades of experience, Roger has personally guided thousands of accounting professionals in initiating and expanding highly profitable businesses. His private firm has earned prestigious accolades, listed in the INC 500 and Utah 100.\\n\\nAdditionally, Roger hosts the influential "Building the Premier Accounting Firm" podcast, where he has conducted insightful interviews with industry experts such as Joe Woodard, Mike Michalowicz, Scott Zarret, and John Warillow.\\n\\nFurthermore, he co-authors two essential guides for accountants: "Red to BLACK," a comprehensive how-to guide, and "In the BLACK," outlining nine principles to ensure business profitability. Roger Knecht\'s contributions have significantly impacted the accounting profession, making him a respected figure in the industry.\\n

About Universal Accounting Center:

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