BROADCASTS.com

Published: Nov. 27, 2023, 5 p.m.

b'In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President & Co-Founder of GoAvance, Ramiro Velasco.\\n\\n\\n\\nRamiro kicked off our conversation by highlighting the current buzz around Latin America. With nearly 700 million potential customers being digitized daily, the region presents many opportunities for businesses in terms of insourcing, outsourcing, and shipping.\\n\\nThe growing e-commerce market in Latin America is a goldmine waiting to be tapped, and GoAvance is at the forefront of this revolution.\\n\\nMany brands have started looking to Mexico as a reliable partner for manufacturing, with shorter lead times and comparable freight costs. The rise of remote work has resulted in a Mexican workforce joining US-based companies, thereby increasing the purchasing power of the middle class.\\n\\nRamiro predicts a gold rush in Latin America over the next five to ten years, as brands explore the market and take advantage of the flow of capital, information, and infrastructure. GoAvance is playing a crucial role in this by assisting brands in establishing a strong presence in Mexico.\\n\\nRamiro emphasized the importance of win-win situations and believes that a good system should work even when people are not motivated to work. The readiness for GoAvance\' services varies depending on the market, competition, and price points.\\n

Key Points from the Episode:

\\n

\\n \\t
• Introduction of Ramiro Velasco Romero, co-founder of GoVans
\\n \\t
• Opportunities for businesses in Latin America in terms of insourcing, outsourcing, and shipping
\\n \\t
• Growing e-commerce market in Latin America with potential customers being digitized
\\n \\t
• GoAvance aims to make it easier for brands to sell in Mexico and overcome roadblocks
\\n \\t
• Shift from doing business in China to near-shoring in Latin America
\\n \\t
• Disruption of supply chains during the pandemic led to reevaluation of practices
\\n \\t
• Rise of remote work and Mexican workforce joining US-based companies
\\n \\t
• Predicted gold rush in Latin America in the next five to ten years
\\n \\t
• GoVans offers services such as importing, logistics, and market management
\\n

\\n

About Ramiro Velasco:

\\nRamiro Velasco, an engineer and entrepreneur, co-founded an e-commerce company focused on bridging the consumer goods gap in Mexico and Latin America. Recognizing these regions as secondary markets, Ramiro applied his e-commerce expertise to make global products accessible.\\n\\nInitially adopting traditional methods like drop-shipping, he soon pivoted towards a more innovative model. His company evolved into an e-commerce enablement platform, serving as a proxy seller for foreign brands. This role involves importing products, marketing, and ensuring a high-quality consumer experience.\\n\\nRamiro\'s dedication is evident in his company\'s promise to sell products within 30 days of contract signing, showcasing efficiency and commitment to market equality. His journey reflects a blend of problem-solving, determination, and a passion for leveling the field in global market access.\\n\\nRamiros\'s ongoing work challenges the norm, positioning Mexican and Latin American consumers prominently in the worldwide consumer goods arena.\\n

About GoAvance:

\\nGoAvance is a digital-first company specializing in aiding brands to penetrate the Latin American market successfully. The company\'s core focus lies in strategizing marketplace entry, localizing brands, and creating smooth workflows, offering comprehensive solutions for businesses looking to expand into new territories.\\n\\nGoAvance\'s team comprises seasoned professionals in branding, logistics, and digital marketing, all boasting significant...'