b'In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Impactiviti/ClarityFuel, Steve Woodruff.\\n\\n\\n\\nSteve Woodruff\'s work primarily focuses on communication skills in the corporate world, including sales, marketing, training, and leadership development. He emphasizes that effective communication is essential in business and that many people struggle with providing too much information or being vague and confusing.\\n\\nAccording to Steve, the two main problems in communication are information overload and vagueness. Overwhelming recipients with excessive information can shut down their attention, whether it\'s through lengthy emails or rambling presentations. On the other hand, being vague and using jargon or technical terms can also lead to confusion.\\n\\nMany people, especially those new to marketing, may struggle with communication because it\'s not their primary skill set. Steve agrees and emphasizes that less is more when it comes to communication. He reveals that our brains process 11 million bits of information per second, but we can only focus on 60 bits simultaneously. Therefore, the competition for attention is fierce, and getting to the point quickly is crucial.\\n\\nSteve emphasizes the significance of having a clear and concise message that will stick in the minds of others. He refers to this as a "memory dart," a precise and memorable description that can easily be referred to. He suggests moving away from the term "elevator pitch" as it implies a forced and salesy approach. Instead, he advocates for using a word picture that captures the essence of what you offer, such as comparing oneself to the "Mercedes of podcasters for entrepreneurs."\\n