1728 Online Marketing Strategies with Elizabeth Harr of Hinge Marketing
b'In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the\\xa0 Partner of Hinge Marketing, Elizabeth Harr.\\n\\n\\n\\nWhen asked about the types of clients they work with, Liz mentioned a broad spectrum of professional service firms. These include engineering firms, architectural firms, law firms, accounting firms, and financial services companies. Any business that provides advisory services falls under their purview. However, their focus is primarily on B2B rather than B2C.\\n\\nLiz also emphasized the importance of understanding the sophisticated audience that professional services firms serve. These clients are not interested in being sold to; they want to be educated.\\n\\nWebsites play a crucial role in connecting professional service companies with their audience. Liz explained that websites should provide easy access to relevant content that is unique and informative. This could be in the form of articles at the beginning of the customer journey.\\n\\nLiz recommended visiting their website and exploring the library section, which contains a wealth of free content. She specifically suggested checking out the guides, including one on business development for professional service leaders. This guide has proven helpful, providing readers with a checklist of actionable steps.\\n
Key Points from the Episode:
\\n- \\n \\t
- Overview of Hinge Marketing and their work with professional services firms \\n \\t
- Examples of professional service clients they work with (engineering, architecture, law, accounting, financial services) \\n \\t
- The importance of understanding the sophisticated audience of professional services firms \\n \\t
- Marketing strategies for professional service companies, focusing on providing valuable and informative content \\n \\t
- Connecting with the audience on a human level through websites and relevant content \\n \\t
- Engagement process with clients, including research and growth strategies \\n \\t
- Resources available on Hinge Marketing\'s website, including guides and the library section \\n \\t
- Introduction to Hinge University, an online learning platform with niche courses and exclusive content \\n
\\n