1723 How to Write a Great Short Business Book with Mike Ulmer
b'In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Writer, Publisher & Journalist of Catapult Bookwriting, Mike Ulmer.\\n\\n\\n\\nMike\'s journey from sports journalism to business storytelling is a fascinating one. After spending three decades in sports journalism, he transitioned into the business world.\\n\\nHe noticed a common thread among many people he interacted with in the business network - they struggled to tell their stories or present themselves effectively. This observation led him to develop a formula for writing great business books and assisting others in their writing endeavors.\\n\\nMike attributes much of his success to networking and word-of-mouth referrals. He believes that writing a book should be an enjoyable and adventurous process, and that every book is a journey of self-discovery. His book, "Show and Tell Writing," serves as a guide for those embarking on the book-writing process.\\n\\nAccording to Mike, a great business book should have three key elements: a compelling proposition, a meaningful backstory, and practical tips for readers to apply the information. He also advocates for brevity, suggesting that 20,000 words are sufficient to convey a great story and provide valuable advice.\\n\\nHe encourages authors to challenge themselves to write just 200 words a day over 100 days, resulting in a 20,000-word book. This would typically translate to around 100-130 pages, depending on factors such as font size and visuals.\\n
Key Points from the Episode:
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- Mike Ulmer\'s background in sports journalism and transition into the business world \\n \\t
- The development of a formula for writing great business books and helping others succeed in writing \\n \\t
- The importance of networking and word-of-mouth referrals in Mike\'s success \\n \\t
- The concept of writing a book as a fun and adventurous journey of self-discovery \\n \\t
- Coaching and guidance offered by Mike to aspiring authors \\n \\t
- The book "Show and Tell Writing" as a guide for the book-writing process \\n \\t
- The importance of a compelling proposition, meaningful backstory, and practical tips in a great business book \\n \\t
- Mike\'s advocacy for brevity in book length, suggesting 20,000 words as sufficient \\n \\t
- The power of storytelling and finding exceptional stories within ourselves \\n \\t
- The significance of listening and asking the right questions to uncover profound truths in someone\'s life \\n
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