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Published: Nov. 5, 2023, 5 p.m.

b'In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Co-Founder & COO of Proseer, Jeff Rudner.\\n\\n\\n\\nJeff Rudner is the co-founder and CEO of Procedure, a modern accounting firm that is redefining how small and medium-sized businesses operate. Proseer\'s unique approach combines people, processes, and technology to help companies to scale and work more efficiently.\\n\\nOne of the standout aspects of Proseer is its productized pricing. This upfront approach eliminates the element of surprise, allowing clients to access support and advice without the fear of hourly billing.\\n\\nJeff emphasized that this approach alleviates friction between clients and the accounting firm, fostering a more open and interactive relationship.\\n\\nTraditionally, businesses often view accounting as a cost center, with the accounting team seen as a last resort for information and advice. Jeff discussed the importance of taking action and having open conversations about the reality of a business.\\n\\nProseer\'s approach creates a safe space for clients to discuss their uncertainties and doubts, which can lead to significant improvements and success.\\n\\nJeff shared that Proseer has helped many businesses turn around and scale by combining the right team, efficient processes, and best-in-class technology.\\n

Key Points from the Episode:

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• Proseer\\u2019s focus on helping businesses operate efficiently and scale through people, process, and technology
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• The unique aspects of Proseer, such as productized pricing and upfront approach
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• The value of having a proactive and knowledgeable accounting team
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• The importance of asking the right questions to gain insights into business performance and make informed decisions
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• Trends in raising capital and the need for businesses to have a strong understanding of their financials and opportunities
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• Proseer\'s aim to rewrite the script on how small and medium-sized businesses can operate
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• The benefits of Proseer\'s upfront pricing and how it eliminates surprises and allows for easy access to support and advice
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• The importance of taking action and having conversations about the reality of a business
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• Proseer\'s approach of creating a safe space for clients to talk about uncertainties and doubts
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About Jeff Rudner:

\\nJeff Rudner is a seasoned accounting and finance expert renowned for his strategic insights and financial acumen.\\n\\nAfter graduating from the University of Florida, Jeff embarked on a successful career in Audit at a Big 4 Accounting Firm, honing skills crucial for identifying operational enhancements, constructing forecast models, and facilitating M&A transactions.\\n\\nTransitioning into the role of CFO at a rapidly expanding startup, he applied his expertise to establish internal financial processes and support a nationwide expansion.\\n\\nJeff\'s passion for empowering businesses led him to co-found Proseer, a consultancy specializing in tailored accounting, finance, and tax solutions for businesses of all scales.\\n\\nWith Proseer, Jeff shares his extensive knowledge, aiding clients in making informed decisions that enhance their financial strategies and boost their bottom line.\\n\\nHis engaging consulting style has made him a sought-after advisor, inspiring companies to optimize their financial structures and achieve sustainable growth.\\n

About Proseer:

\\nProseer is a dynamic consultancy that empowers entrepreneurs and businesses with cutting-edge financial solutions.\\n\\nSpecializing in more innovative accounting, tax, and finance services, Proseer provides real-time, actionable insights and robust financial infrastructure to its...'