1718 Intellectual Property Protection with Esqgos Mario Simonyan
b'In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Leadership Consultant, HR Expert, Author & Speaker of ESQgo, Mario Simonyan.\\n\\n\\n\\nMario Simonyan is not just an intellectual property law attorney, but also the founder of ESQgo. His firm represents third-party Amazon seller brands, assisting them when they encounter issues with the marketplace or competitors.\\n\\nMario emphasizes the importance of proactive measures to protect a brand and avoid future problems. He recommends conducting a clearance search to ensure that the chosen brand name is not already in use.\\n\\nMario discussed a unique case where one of their clients had purchased 80,000 UPC codes for their upcoming product launches. However, they discovered that someone else was using their codes, causing potential losses of millions of dollars.\\n\\nMario and his team were able to reach out to Amazon\'s attorneys and resolve the issue, but it required a global effort to fix the problem.\\n
Key Points from the Episode:
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- Mario\'s work with ESQgo and their representation of third-party Amazon seller brands \\n \\t
- Importance of proactive measures to protect a brand on Amazon \\n \\t
- Specialization of ESQgo in intellectual property (IP) law, including trademarks, copyrights, and patents \\n \\t
- Proactive steps sellers can take to protect their brand, including consulting with an attorney early on and conducting clearance searches \\n \\t
- Mario\'s personal story highlighting the importance of protecting intellectual property \\n \\t
- ESQgo\'s flat fee basis and their aim to help third-party sellers lacking guidance from Amazon \\n \\t
- Unique case of UPC code infringement and the global effort to resolve the issue \\n \\t
- Assisting sellers with various unique and miscellaneous situations they may encounter \\n \\t
- Importance of having a plan in place to mitigate risks and threats to a business \\n
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