1700 Blended Line with Pace Public Relations Annie Pace Scranton
b'In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer, Founder & President of Pace Public Relations, Annie Pace Scranton.\\n\\n\\n\\nAnnie started the conversation by acknowledging the rapid changes in the media landscape, with traditional media outlets facing layoffs and closures. Despite these challenges, she emphasized that earned media will always hold weight and credibility, making it more meaningful than any ad or marketing campaign.\\n\\nAnnie highlighted the importance of earned media for different types of clients. For companies seeking funding, being featured in respected publications or news programs can enhance their credibility and increase their chances of securing investments. For smaller clients looking to expand their customer base, digital placements in high-traffic websites can drive traffic to their websites and result in conversions.\\n\\nBeyond immediate visibility, Annie explained the long-term benefits of earned media, such as its impact on search engine optimization (SEO). Being quoted or mentioned in high domain authority websites can improve a company\'s reputation and attract prospective customers.\\n\\nHowever, she quickly pointed out that securing earned media is not a guarantee of overnight success. It requires additional efforts to maximize the visibility and impact of the media placement. This can include investing in SEO, creating a content calendar for social media, featuring the clip prominently on the company\'s website, and promoting it to the customer base through newsletters.\\n\\nAnnie also discussed her book, "The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand." She explained that the book primarily targets students and PR communications professionals. Still, there is also a growing need for mid-level executives who may not have a dedicated PR professional or external agency. These individuals can benefit from learning PR skills to advance their careers and benefit their companies.\\n
Key Points from the Episode:
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- Importance and value of earned media \\n \\t
- Benefits of earned media for different types of clients \\n \\t
- Long-term benefits of earned media, including impact on SEO \\n \\t
- Additional efforts required to maximize the visibility and impact of media placements \\n \\t
- Case study of working with Andrew Yang and the Forward Party \\n \\t
- Discussion of Annie Scranton\'s book, "The Guide to Earned Media" \\n \\t
- Ongoing process of securing media placements \\n \\t
- Insights into pitching the media and working effectively with journalists and producers \\n
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