1664 -Viral Of The Day with ViralGains Dan Levin
b'In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President & Co-Founder of ViralGains, Dan Levin.\\n\\n\\n\\nDan Levin is not just the President and Co-founder of ViralGains but also a visionary who saw an opportunity during the social media revolution. As brands grappled with the reality of no longer controlling the conversation, Viral Gains emerged as a platform that could facilitate a two-way dialogue between brands and consumers.\\n\\nViralGains is a zero-party data-gathering engine for enterprise brands. They help advertisers target specific individuals with their ads, not just within the walled gardens of platforms like Facebook and Google but also across the open web, which includes millions of other websites.\\n\\nViralGains takes a unique approach to audience targeting. Instead of relying on data providers and tracking individuals\' online behavior, they build highly relevant audiences using the open web through survey-based audience collection. They ask individuals about their interests and preferences, collecting zero-party data, which they voluntarily give.\\n
Key Points from the Episode:
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- Explanation of what ViralGains does as a zero party data gathering engine for enterprise brands \\n \\t
- Discussion on how ViralGains helps advertisers target specific individuals across the open web \\n \\t
- Explanation of survey-based audience collection and the collection of zero party data \\n \\t
- Origins of ViralGains during the social media revolution and the incorporation of interactive surveys within ads \\n \\t
- Discussion on constant surveillance and data extraction in the digital age, leading to the rise of ad blockers \\n \\t
- Importance of being empathetic towards consumers as marketers and understanding consumer preferences \\n \\t
- Introduction to the concept of zero party data and its potential for marketers \\n
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