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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founders & Chief Operations Officer  of CodeCrew INC, Alex Melone & Andrei Marin.

Alexander and Andrei highlighted two crucial areas: deliverability and segmentation. They stressed the importance of ensuring emails reach the intended recipients and tailoring messages to specific audience segments. To illustrate this, they gave an example of a brand selling kayaks and explained how segmenting the audience based on their purchase history can lead to more effective email campaigns.

They also mentioned the transition from Google Analytics to GA4 but clarified that it hadn\'t caused significant issues for them. They explained that they rely on data from their email service provider and e-commerce platforms for reporting rather than heavily relying on Google Analytics.

Alexander explained that triggered messaging is a way to send messages to people based on their actions on a website. It involves understanding their intentions and crafting personalized messages. Andrei added that implementing triggered messaging doesn\'t require expensive software and can be done with a free email service provider for smaller brands. However, more prominent brands with more complex data points may need a more robust and costly tool.

Key Points from the Episode:

• Specialization in email marketing and 22 years of combined experience
• Importance of deliverability and segmentation in email marketing
• Example of segmenting audience based on purchase history
• Discussion on recent changes in Google and its impact on email tracking
• Types of companies Code Crew works with and their achieved outcomes
• Power of triggered messaging and personal experience shared by Speaker 1
• Implementation of triggered messaging with free email service provider for smaller brands
• Need for more powerful and costly tools for larger brands with complex data points

About Alex Melone:

Alex Melone is a versatile professional with a wide-ranging skill set. He has explored various industries throughout his career, including race car mechanics and construction management. However, his true expertise lies in email marketing, where he has honed his abilities as a project manager and technical specialist.

Having collaborated with prominent brands and exciting startups, Alex understands the essential factors driving success in email marketing. He values client satisfaction and knows how to align strategies with their specific business objectives.He also emphasizes the importance of addressing technical aspects to ensure optimal outcomes, a vital but often overlooked part of the industry.

Alex serves as an officer at CodeCrew, a leading email marketing agency. In this role, he oversees and manages projects of all sizes for various companies, contributing to their success in the ever-evolving digital marketing landscape.

About Andrei Marin:

Andrei Marin is a seasoned professional with over a decade of technical and marketing expertise. He has held various dynamic roles ranging from email, website, and theme development to adeptly solving diverse email marketing challenges for prominent and emerging brands.

Noticing the need for an improved approach, Andrei and his co-founders established CodeCrew \\u2013 a leading global email marketing agency. Beyond just driving impressive client ROI, their mission extends to utilizing business as a force for positive impact.

Andrei\'s...'