1635 Marketing for Elder Law & Estate Planning Attorneys with BamBizs Jim Blake
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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Owner of Bambiz Marketing, Jim Blake.
Jim Blake delved into the unique marketing challenges faced by elder law attorneys. Unlike other areas of law where billboards and flashy advertisements may work, elder law and estate planning require a different approach. Jim explained that their marketing strategy focuses on triggering thoughts in potential clients\' minds when they are online, unknowingly scrolling through their feed. They use content, such as webinars, to provide valuable information and engage with potential clients.
One of the key insights Jim shared was the importance of following up with potential clients after registering for an event. He explained that the success of a live event is measured by the percentage of registered attendees who show up. For webinars, a 50-60% attendance rate is considered successful. Jim emphasized the need for personal engagement, suggesting that someone from the firm should thank registered attendees for signing up and inquire about their specific questions or concerns. This keeps them engaged and increases the likelihood of their attendance.
Bambiz Marketing provides free resources on its website, such as podcasts, ebooks, webinars, and training videos, to assist attorneys in their marketing efforts. Jim believes that by providing valuable resources, they can potentially reach a wider network through referrals. He also mentioned that Bambiz Marketing is transparent about its pricing and encourages potential clients to explore its website and utilize the available tools and resources.
Key Points from the Episode:
- Bambiz Marketing specializes in helping elder law and estate planning law firms with online marketing
- Jim\'s background and how he got into working with elder law attorneys
- Unique marketing challenges faced by elder law attorneys
- Marketing approach focused on triggering thoughts in potential clients\' minds through online content
- Shift to webinars due to the impact of the pandemic
- Importance of following up with potential clients after they register for an event
- Bambiz Marketing provides free resources on their website to assist attorneys in their marketing efforts
- Transparency about pricing and encouraging potential clients to explore their website and utilize available tools and resources
About Jim Blake:
Jim Blake, a seasoned marketer and entrepreneur, is the CEO and founder of Bambiz Marketing, a digital marketing company targeting Elder Law and Estate Planning law firms. Inspired by numerous legal conferences, he recognized a specific need for tailored digital marketing services in this niche.
Under Blake\'s stewardship since 2016, Bambiz offers a comprehensive suite of services, including social media marketing, SEO, website design, and more, becoming a leading provider in this sector.
Blake\'s dedicated, hands-on approach and decade-long marketing expertise enable him to address unique marketing challenges.
law firms face, assisting them in achieving their goals. He is a former top performer at Bridgestone Tires and a recipient of the esteemed ClickFunnels Two Comma Club award for generating over $1 million in sales.
A believer in work-life balance, Blake enjoys helping attorneys achieve the same. He is an avid runner, completing 35 marathons across three continents, and enjoys travel, local coffee shops, and business literature. He cherishes time spent with his family.
About Bambiz Marketing:
Bambiz is a distinct digital marketing company specializing...'